• The Michelin e.Primacy All-Season—Exceeding Your Eco-Friendly Expectations

    The Michelin e.Primacy All-Season—Exceeding Your Eco-Friendly Expectations

    If you’re on the lookout for a tire that doesn’t treat fuel efficiency as a side hustle, the Michelin e.Primacy is the tire for you. The e.Primacy All-Season doesn’t catch your attention for wild styling, and it’s certainly not built for tire-squealing tricks—it has a different kind of flex.  The e.Primacy vows to take you… Read more

  • Continental EcoContact 7 and 7 S—Reliable Eco-Friendly Performance

    Continental EcoContact 7 and 7 S—Reliable Eco-Friendly Performance

    Continental released the EcoContact 7 and EcoContact 7 S, and it wasn’t about saving fuel or embracing the turns on a winding country road. These tires are a level above the rest of the market, with dimple innovation and a new approach to tackling summertime road trips. Engineers took a cue from the fairway and… Read more

  • Nokian Surpass AS01 Landed with Grip, Grit, and a Touch of Guts

    Nokian Surpass AS01 Landed with Grip, Grit, and a Touch of Guts

    Nokian launched the Surpass AS01 to North American dealers, and it didn’t play around, bringing a new model to the ultra-high-performance category. Armed with technology that raised eyebrows and specs just daring drivers to give it a go.  The first thing that catches your attention is the sidewall. Not due to the way it looks,… Read more