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Goodyear Assurance MaxLife 2 Now Available in the U.S. and Canada
Goodyear has officially introduced their all-new Assurance MaxLife 2 premium all-season tire on July 23, 2025. Drivers in North America should celebrate – or at least rethink their next tire purchase decision – as the new MaxLife 2 will now be available for purchase in U.S. and Canada as well! The Goodyear Assurance MaxLife 2… Read more
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BFGoodrich G-Force Phenom T/A – Perfectly Balanced
BFGoodrich’s new summer tire, the g-Force Phenom T/A is here. Not only did BFGoodrich serve up serious attitude in the ultra-high-performance spectrum, but the Phenom T/A exceeded the hype in testing. When it debuted, it already had its claws out, ready to take on the big-name players. BFGoodrich tested a 245/40ZR18 version of the tire… Read more
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Michelin e.Primacy All-Season—Exceeding Your Eco-Friendly Expectations
If you’re on the lookout for a tire that doesn’t treat fuel efficiency as a side hustle, the Michelin e.Primacy is the tire for you. The e.Primacy All-Season doesn’t catch your attention for wild styling, and it’s certainly not built for tire-squealing tricks—it has a different kind of flex. The e.Primacy vows to take you… Read more
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Continental EcoContact 7 and 7 S—Reliable Eco-Friendly Performance
Continental released the EcoContact 7 and EcoContact 7 S, and it wasn’t about saving fuel or embracing the turns on a winding country road. These tires are a level above the rest of the market, with dimple innovation and a new approach to tackling summertime road trips. Engineers took a cue from the fairway and… Read more
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Nokian Surpass AS01 Landed with Grip, Grit, and a Touch of Guts
Nokian launched the Surpass AS01 to North American dealers, and it didn’t play around, bringing a new model to the ultra-high-performance category. Armed with technology that raised eyebrows and specs just daring drivers to give it a go. The first thing that catches your attention is the sidewall. Not due to the way it looks,… Read more
